Our Story

BrightPath was born from a shared belief that great design should be equal parts clarity, creativity, and care.

Team collaborating around a table

Human-centered from the start

We combine research, strategy, and design to build digital products people love.

Our Approach

We work closely with founders and marketing leaders to understand their goals, audience, and ambitions. Every project starts with an intensive discovery process that informs the strategy, structure, and design execution.

With a multidisciplinary team spanning strategy, UX, development, and content, we create cohesive experiences that feel effortless to use and easy to maintain.

Values We Live By

  • People-first design and inclusive experiences
  • Clarity and transparency in process and communication
  • Curiosity and experimentation to push creative boundaries
  • Impact-driven results rooted in data and feedback

Meet the Leadership

Portrait of CEO

Jade Lin

Founder & Creative Director

Jade leads the studio’s vision, blending art direction with brand strategy to craft immersive digital experiences.

Portrait of strategist

Marcus Nguyen

Head of Strategy

Marcus translates research into actionable insights, ensuring every project is anchored in measurable outcomes.

Portrait of developer

Amelia Rose

Lead Developer

Amelia crafts performant, accessible front-end systems and leads our development workflow.

Milestones

  • 2018

    BrightPath is founded in Brooklyn with a mission to humanize digital experiences.

  • 2019

    Launched 30+ client projects, expanding into full-service branding and development.

  • 2021

    Opened our second studio in Austin and grew the team to 20+ creatives.

  • 2023

    Recognized as a top boutique digital agency by Creative Pulse Awards.